Media and PR

 For companies, the most important thing is how much money is made. Much of that money comes from advertisement and subscriptions, so it's very important to have a good image in the public, or a loyal audience which will stick with you.

In the most recent years, we have seen campaigns led against advertisers of media outlets in attempts to get them to pull sponsorships and deprive disagreeable outlets of cash. This has been met with mixed success. Brands want to appease the public. In reality, corporations largely don't care about social issues or justice. They care about money. If it makes them money to make their logo a rainbow, they'll do it. If it doesn't they don't. I was in Egypt during pride month. Not. One. Single. Rainbow. 

I find this exhausting. I'm not really interested in some big commentary on pink capitalism or corporate double standards, but it's just so tiring. People rush to get Coca Cola to pull ads from YouTube because of a single racial slur, but there's no outrage about them previously running death squads to kill union workers. No. Why would there be? People use brands as a tool to deprive their enemies of money. If Coca Cola stops their ads on YouTube, they're standing up for social justice. If Nike makes a hijab, they're more inclusive. These moves are all about money. It's always about money. A corporate entity does not exist to make you feel good to feel good. A corporate entity exists to make money, if that money is made by making you feel good then it is done. 

Petrochemical companies for example make bold claims about addressing climate change and moving into alternate method of energy production while pouring billions into new investments in the same old sources and billions into lobbying. Everything is money. From money comes power. If they have to wave a little rainbow flag or pull funding from a "transphobe" then it doesn't matter. The end result is the same for them.